DOOH advertising spend is set to continue its growth in 2023 and even more forward-thinking marketing agencies are starting to offer it as one of their key channels.
While it can be difficult to decide on which channels to offer clients, there are some really good reasons why DOOH advertising should be one of the channels you choose.
Offer your clients a full omnichannel strategy
As you’ll know, ‘omnichannel’ has become a bit of a buzzword in the marketing world and for good reason. With more consumers than ever using multiple devices, it’s important that your client’s message is conveyed across a variety of platforms. Although the usual suspects (social media marketing, print advertising, email marketing etc) are effective when used together, adding DOOH to the mix gives your clients another touchpoint.
How DOOH advertising works throughout the whole customer journey
The fantastic thing about DOOH advertising is that it can seamlessly become a part of any campaign. Supporting customers at any stage of the customer journey. At the beginning of the journey, it can encourage consumers to search for more information online. In fact, ⅔ of global audiences said DOOH ads had encouraged them to do just that.
In the middle of the customer journey, it can keep your client’s brand front of mind when they’re considering which company to buy from. Then, at the end of the journey, it can push consumers to purchase. Some of our DOOH screens are placed in retail locations, where consumers are already ready to purchase something. Displaying your client’s ad here is most likely to influence purchases.
DOOH is affordable with big impact
It’s often assumed that something as innovative as DOOH advertising comes with a hefty price tag, but this isn’t the case. It’s actually quite the opposite – we charge only 2.50 per 1,000 impressions. Which makes it hugely affordable for your client even when agency fees are added.
What’s great about our pricing system is that it stays the same regardless of how many screens your ad is shown on and where those screens are. So whether you want to place your client’s advertising on multiple screens in a busy area, or just on one or two screens in a less busy area, it’ll still only be 2.50 per 1,000 impressions.
How can we charge by impressions?
Traditionally, the price of billboard advertising is worked out by the length of time you want a campaign to run for. With new technology, however, this doesn’t have to be the case.
Only charging our advertisers by the number of impressions their ad generates means that it keeps the cost down for them. Our clever AI technology built into the screens allows us to do that.
With AI cameras, our screens are able to measure the audience that views them. Not only by how many people see it but other integral information such as the demographics of the audience. So you can continually make sure that the ad is only reaching the consumers that you want it to reach.
Be at the forefront of innovation
While DOOH advertising isn’t a new thing, it’s certainly only just hitting the mainstream advertising market. As a forward-thinking marketing agency, you’ll want to be offering your clients the newest ways to market to their target audience.
By partnering up with us, you can impress your clients with this technology and ultimately help them achieve their advertising goals.
To find out more about partnering with us, or even how to run your own advertising campaign on our DOOH network, give us a call on 0800 058 4275. We look forward to hearing from you.
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