Out of home advertising refers to any kind of advertisement seen in public spaces. From classic billboards to digital screens, out of home advertising has always delivered big results. Why? People spend 70% of their time outside their homes. High-visibility, impactful messages delivered on a billboard are proven to increase brand recall – driving awareness and increasing sales.
80% of brands saw a significant increase in additional sales of up to 33% after implementing a digital out of home advertising strategy.
What does dooh mean for your business? Ooh digital screens are one of the fastest growing advertising mediums in the world. More and more small businesses are realising the benefits of digital signage; they have the power to transform your marketing strategy, increase brand awareness and provide a huge return on your investment (ROI).
Advertising on our network:
Getting a digital signage screen for your business:
Dooh is well-known for offering great ROI, and can be an incredibly efficient way of getting real results on any budget. On average, an advert with Blue Billboard will cost an average of £2.26 per 1000 impressions. Because your campaign can be hyper-targeted within a local area, wastage is greatly reduced.
Not only is dooh advertising the perfect vehicle for attention-grabbing creative content, it can’t be switched off, meaning your audience can’t scroll past or change channels.
Blue Billboard is one of the few dooh advertising companies that offers AI integration. This means that we can measure the reach of your campaign in incredible detail and optimise ad placement and audience targeting with laser accuracy.
Dooh delivers dynamic content that can be updated in real time, and captures audiences at the point of sale.
If you’re a small, local business, start by finding a network that operates in your local area (such as Blue Billboard for the South Coast). Find out where they advertise, what kind of content they can run on their screens, and how their prices compare to other networks in your area.
First of all, you don’t need a big budget, but you do need to spend in the right places. Invest in developing simple, eye catching and creative content which gets across your key message. Many companies – Blue Billboard included – will help you with this. Once you’ve got the content, work with your local dooh network to get airtime in locations that are right for your brand. Make sure that you get the data you need – your local network should be able to provide you with real figures about who visits their locations, and when.
When it comes to making the most of your campaign, it’s all about data. Blue Billboard screens have integrated AI sensors. This means we hold a huge amount of data pertaining to every screen we install, and every campaign that we run. This helps us to optimise our results – for instance, you might want to target gym users aged under 30. Our AI sensors tell us when your demographic uses the gym, and will run your ads accordingly.
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