And what you can DOOH to reach more of the right people
OK we’re not going to overdooh the use of the word DOOH instead of do – promise. It is true however, that advertising on a DOOH platform can reach more of the people you want and it can then prove it.
How’s this for an example? We have screens placed in two wedding boutiques in the Worthing area. The people visiting these boutiques are only going there for one reason, to source wedding outfits. It’s therefore sensible to think that these people are also interested in other services to do with weddings. In the old analogue days, visitors to the shop may have stopped to flick through a magazine or picked up a few business cards that could have been left somewhere (if the shop owner had allowed this).
In our boutique venues, our screens show targeted digital ads directly to viewers every hour that they are open. These include ads for hair stylists, beauty salons, jewellers, chauffeurs and wedding venues. The viewers actually watch them (we know because the screen software can track eye movements) because the ads are wholly relevant to the reason they’re in the shop in the first place.
This can be repeated time and again for specific environments. Sports shops can show ads for equipment, local sports clubs, matches, events, lessons and so on. The local chemist can show ads for shampoo, moisturiser and cough sweets as well for its own opening times and any health messages that need promotion.
Imagine being able to reach your target market this way, placing your ads in an environment so relevant that it’s actually in the viewer’s interest to watch it. Our screens can do this.
Some of the most advanced screens can even target passing footfall by determining the sex and age of the passer by to ensure each ad shown is relevant. Soon this will be commonplace.
If you’re interested in targeting your ads through DOOH and achieving better outcomes then contact us today to see how our screen network could work for you.