How PDOOH Can Help Tourist Attractions Across Sussex
With the Summer season fast approaching, most tourist attractions should have their advertising strategy locked down. Specifically targeting how they can ramp up visitor numbers to make sure they get the footfall they need in order to be successful in 2023.
So what advertising strategies are out there and do they work?
Adopting an omnichannel approach
One of the most crucial things in today’s marketing world is having an omnichannel strategy. With a whole range of devices being used by each consumer, it’s crucial that your marketing message is spread across them. To make sure that they are reaching your target audience.
Directly translated, ‘omnichannel’ means ‘all channels’ so an ‘omnichannel approach’ means an ‘all channels approach’. While digital marketing techniques are great, they won’t work on their own. This is where PDOOH (Programmable Digital Out Of Home) comes in.
How PDOOH works in an omnichannel marketing strategy
In short, PDOOH works as another touchpoint in an omnichannel strategy. Say, for example, that you’re running a social media campaign targeting women aged 20-45 in the Worthing and Brighton area. PDOOH advertising allows you to target those same consumers – not just in that age range, but those exact consumers.
Recognising consumers via data shared through platforms, it can show the consumer that saw your social media ad an additional ad from you. Allowing you to retarget people through PDOOH advertising – pretty cool, right? It really helps to keep your attraction at the forefront of a consumer’s mind.
Using our PDOOH network to advertise in Sussex
As a tourist attraction in Sussex, advertising on our PDOOH network is a great way to give your attraction more visibility in the local area. Our network expands through Worthing, Brighton and Eastbourne. As well as smaller areas further West like Rustington and Littlehampton. All the perfect areas to hit your target market.
Advertising in a seaside resort
Thousands of tourists flock to the South Coast each year to spend some time on some of its iconic beaches. While they’re spending time getting their lunch or just having a rest from the beach, they’ll be thinking about what else there is to do in the area. Our screens, which are placed just off the beaches of Littlehampton, Worthing, Brighton and Eastbourne, are the perfect place to advertise your tourist attraction.
Our network allows you to capture your audience’s attention when they’re already thinking about where to go next. A pivotal opportunity to tell them about your attraction.
Advertising with us won’t break the budget
With something as innovative as PDOOH advertising, many assume that it is something that will be way out of their budget. That’s not the case! Thanks to the clever technology built into our screens, we’re able to charge for impressions, rather than for the amount of time an ad is shown. So you’ll only be paying for the number of people you reach.
What’s more, we’ve kept our prices low to help our fellow local businesses advertise at a time when everyone’s watching their budgets. At just 2.50 per 1,000 impressions, you really haven’t got a lot to lose.
You could be reaching 10,000 targeted people every month for just £25.
Give us a call on 0800 058 4275 or send us a message through our website to speak to our team about starting an advertising campaign with us.