Blue Billboard gains huge network growth as it announces a new partnership with Hivestack to offer highly targeted PDOOH campaigns.
Hivestack is the largest independent, global, full stack, marketing technology company, powering the buy and sell side of programmatic digital out of home (DOOH) advertising. The Hivestack DOOH network currently generates over 110 Billion impressions a month in the EMEA region and Blue Billboard is now part of that!
Integrating with the Hivestack platform allows Blue Billboard to offer additional programmatic planning and buying scale to both local and global advertisers. DOOH campaigns can now be highly targeted with the use of the advanced audience targeting tools available within the platform, such as reaching audiences with specific interests or behaviours. This type of advanced targeting was previously unavailable to Blue Billboard and adds consequential value to all PDOOH campaigns run via Hivestack.
Global Reach
As a Hivestack partner, Blue Billboard’s extensive screen network is now available to Hivestack’s huge range of advertisers. Allowing global brands to appear alongside local advertisers and adding international kudos to local businesses.
Blue Billboard Director, Justin Howard said, “Being a Hivestack partner allows us to offer advertisers advanced targeting that we just haven’t been able to offer before. The software allows us to build campaigns for clients that target potential customers in ways that reach out to their emotions and relevance. Now, we can run highly targeted PDOOH campaigns for advertisers and achieve fantastic results for them. Watch this space.” If you’re looking to start using PDOOH as part of your marketing strategy, get in touch with Blue Billboard now.