Gain reliable insights into your advertising with Data Driven AI. We are one of the few DOOH networks in the UK offering digital signage screens with integrated sensors which use artificial intelligence technology to analyse the physical world.
Our sensors are powered by AdMobilize. This powerful software uses face metrics to analyse audience reaction in real-time so you can get the stats that are important to your business. The results are quantified in a dashboard display that is both incredibly detailed and easy-to-understand
Supercharge your marketing strategy by measuring:
Footfall
Impressions
Attention time
Gender
Age range
Sentiment
Never underestimate the power of data. Whether you’re advertising on our network, or one of our screens is installed in your business, the data gathered by our AI sensors has the power to increase sales, build brand awareness and impact your bottom line.
Measure the reach of your campaign
Gain an insight into what content, and which locations had the biggest impact. Want to know how many people were exposed to your digital ad in each location, how many people looked at it, and how long they looked for? Our AI sensors can tell you. Sentiment measuring even records emotional reactions to your ads.
Target your audience
We can provide you with in-depth, evolving demographics data, which analyses the people that visit each of our screen locations every month. This means that you can choose which locations will optimise reach to your desired audience based on real data, not assumptions.
Inform the future of your campaign
We report your AI analytics back to you each month to help you optimise results and get the most out of your budget. Did one key message in particular prompt a surge in impressions from your target audience? Did one location not get the results you wanted? You’ll know exactly how your campaign is performing and what to do to optimise results.
We know that access to in-depth data is essential to a successful marketing campaign; however, we don’t believe in recognition, only detection. Our sensors might be powerful, but they can’t identify any individuals specifically, nor would we want them to.
Blue Billboard provide a free site assessment. We will advise where our screens would fit best in your business.
When you’re happy, we will arrange a free, professional instillation, including hardware and software set-up.
We’ll give you access to our content management system, so you can start uploading content to your new digital display screen, and start earning ad placement revenue.
We’ll create some free initial content designs for your business. Think impactful designs and photography for your business that shows off your products and services and ramps up your sales.
We will provide data-driven reports each month and ongoing free advice and support whenever you need it.
