Throughout 2025, we have accelerated our programmatic capability by integrating with leading SSPs including Vistar Media, Perion, Place Exchange, and most recently Global’s DAX. This ensures our network is accessible through the platforms agencies already trust and trade on.
All Blue Billboard screens are fully enabled for real time bidding and available via private marketplace deals or the open exchange. This allows buyers to plan, activate, and optimise campaigns with flexibility while maintaining brand safety and control.
Being included in programmatic campaigns for some of the UK’s largest brands represents a key milestone for our business. It demonstrates the value of regional digital out of home, localised storefront targeting, and environments that deliver genuine attention beyond major city centres.
What this means for buyers
• Access to a growing regional DOOH network
• Programmatic buying via leading SSPs
• RTB, PMP, and open exchange availability
• Storefront and proximity based targeting
• Brand safe, high footfall environments
• Transparent delivery and measurable performance
Built for scale, grounded in quality
As our network continues to expand, programmatic availability scales alongside direct and managed activity, ensuring demand is balanced and performance is optimised for partners and advertisers alike.