Frequently Asked Questions
Got Questions?
We’ve Got Answers.
Find all the information you need about our services, advertising options, and more. If you can’t find the answer you’re looking for, feel free to reach out to us directly.
What is Digital Out of Home advertising?
Digital Out of Home (DOOH) advertising refers to digital adverts displayed on screens in physical public spaces. Unlike traditional billboards, DOOH allows brands to run dynamic campaigns across a network of screens and update messaging instantly.
At Blue Billboard, our screens are placed in high footfall environments such as gyms and shopping centres. This allows brands to reach audiences in moments where they are engaged, present, and more receptive to messaging.
Campaigns can be targeted geographically, meaning advertisers can run different messages in different towns or regions within the same campaign.
How do you measure impressions?
We measure impressions using a combination of technologies including Blue Zoo sensors, Admobilize analytics, and internal measurement tools used by our venue partners such as shopping centres.
These systems analyse footfall and audience presence around our screens to estimate how many people have the opportunity to view each advert. In gym environments, we can also use membership and check in data to provide additional audience insights.
All impression data is independently verified on a biweekly basis to ensure accuracy and reliability.
Why join our network?
Our network allows brands to reach consumers in environments where they are not overwhelmed with advertising. For example, in gyms people are focused on improving themselves and are often more receptive to relevant products and services.
By advertising across our screens, brands can access highly engaged audiences in specific regions while still achieving scale across multiple locations.
This creates a powerful balance between targeted local reach and wider campaign impact.
What is the lead time for campaigns?
One of the biggest advantages of DOOH advertising is speed. Campaigns can typically be launched in less than 24 hours.
This allows brands to react quickly to opportunities, promote timely offers, or update messaging in real time across the network.
Learn Now
Learn What Digital
Out of Home Advertising
Can Do For You.
We’re here to help you make the most of your advertising opportunities.
Whether you’re looking for expert advice or want to get started right away, we’re just a click away.
Our locations
Strategically Positioned for Maximum Impact
At Blue Billboard, we strategically position our Digital Out of Home (DOOH) advertising solutions to ensure maximum visibility and engagement. Our network spans several key locations, providing our clients with the best opportunities to reach their target audiences effectively.
Our carefully chosen locations are designed to maximize the impact of your advertising campaigns. By placing your message in high-traffic areas, we help you connect with the right audience at the right time.