Bringing big brand advertising to its DOOH network
Blue Billboard has announced that, following successful testing, its DOOH (Digital Out Of Home) screen network has become a Vistar partner.
This means that the Blue Billboard screen network is about to get a whole lot more exciting! Vistar Media is a global company operating within the DOOH space to connect marketers and media owners through programmatic technology, ensuring both get the very best and most relevant experience for their target audiences.
Blue Billboard’s extensive screen network now has access to Vistar’s huge range of advertisers, which means that venues with Blue Billboard screens will now be able to show ads from big brands and local advertisers will see their ads running alongside these, adding international kudos to their local brands.
Blue Billboard Director, Justin Howard says, “Being part of the Vistar network is a huge thing for us. I have no doubt that the ads we can now show across the network will increase impressions for all our advertisers, wherever they’re from. All ads will still be just as relevant too. It’s a win-win for all concerned.”
If you’re looking to increase relevance with your advertising, talk to Blue Billboard today.